An era of a new kind of CEO activism appears to be in full swing. Think of Nike CEO Mark Parker's decision to feature ads with Colin Kaepernick, the NFL quarterback turned racial justice activist. Or Dick's Sporting Goods CEO Ed Stack, who in February pulled assault-style weapons from store shelves and raised the minimum age to buy guns to 21.
Corporate leaders, who historically stayed silent on policy, are increasingly speaking out. Their statements are directed at consumers, but employees are also responding and it is affecting morale and company culture to recruitment.