On a recent 50-degree bluebird day at Big Bear Mountain outside Los Angeles, skiers in short sleeves partied with loud music and beer and bragged about how many days they have spent at the mountain this season.
"It's been at least 10," said Daniella Gogatz.
"This is day 31," said Ken Ryan. "It's cost me about $20 or less a day at this point."
While the prices of ski lift passes have been skyrocketing, the industry has been embracing new multiresort season passes that are cheaper than ever. They've proven popular though also controversial.