A Tribute to Cereal: Kid Tested, Mother Approved | Connecticut Public Radio

A Tribute to Cereal: Kid Tested, Mother Approved

Jul 12, 2016

We once did a show about beer jingles, which is a great example of how a product becomes a culture. Cereal as a culture, is off the charts. There's the box, there's the prize, there's the character, there's the jingles, there's the commercials. Most of us can probably sing some jingles and discuss favorite cereal personae from our childhoods, which makes it kind of weird when marketing experts tell us that cereal consumption is in decline.

Who are we without cereal. It has been a staple of the American breakfast since Dr. John Kellogg first tried to purify the traditional American breakfast of veal, oysters, and wild pigeon with his first flakes.

Today, we talk about cereal with our guests, we eat cereal, and we try to rekindle our love of cereal.


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Lydia Brown, Tucker Ives, Betsy Kaplan, Jonathan McNicol, and Chion Wolf contributed to this show, which originally aired January 28, 2016.