Semiotics is the study of sign process, which is to say: it's the science of the search for meaning.
And then, part of the underlying premise of semiotics -- which just happens to be part of the underlying premise of The Colin McEnroe Show, itself -- is that there's meaning... everywhere.
Why do people smoke cigarettes even though everyone knows they're terribly harmful? Why do women wear terribly uncomfortable high-heeled shoes? Could it simply be because those things are... interesting?
This hour: a crash course in the study of meaning-making, in the science of semiotics.
- Marcel Danesi - The author of Of Cigarettes, High Heels, and Other Interesting Things: An Introduction to Semiotics
Colin McEnroe and Chion Wolf contributed to this show.