New Sandy Hook Promise 'Back To School' Ad Tackles Gun Violence | Connecticut Public Radio
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New Sandy Hook Promise 'Back To School' Ad Tackles Gun Violence

Sep 18, 2019

A nonprofit formed in response to the Sandy Hook school shooting has released a new public service announcement.

Sandy Hook Promise’s 66-second spot is a reminder to people of the continued potential for gun violence in school.

In the PSA that features raw content, kids talk about the back-to-school items they got from their parents as a school shooting unfolds around them.

“These new sneakers are just what I needed for the new year,” yelled one boy as he ran in panic through a hallway.

December 14, 2019 will mark seven years since a gunman walked into the Sandy Hook Elementary School in Newtown and killed 20 children and six educators.

Sandy Hook Promise was co-founded by Nicole Hockley, the mother of Dylan Hockley, a six-year old who was killed in the shooting. Hockley appeared on CNN Wednesday to say taking up gun violence during “back-to-school” is more necessary than ever.

“My 15 year-old son – he’s in 10th grade now – last week all he did every single day was practice active-shooter drills, evacuation drills,” Hockley said. “This is not right. We’re practicing our kids for what to do in the case of danger; not necessarily teaching them how to prevent it from happening.”

The PSA is a part of Sandy Hook Promise’s enduring ‘Know The Signs’ campaign. The nonprofit has trained over 7.5 million people to recognize potential warning signs for gun violence.