The Psychology Behind Branding and the Changing Soda Industry | Connecticut Public Radio

The Psychology Behind Branding and the Changing Soda Industry

May 4, 2015

When was the last time you enjoyed a sugary soft drink? If it's been a while, it may be because health movements have begun to turn consumers away from sodas.

But the sugar content in juices, iced teas, and energy drinks is also very high. It begs the question: why are some connoisseurs now trying to break only their soda habits, and what makes others remain dedicated to their favorite carbonated drink?

The nutrition facts label was first introduced about 20 years ago, and now the FDA wants a new one.

This hour, we look at how this new label will impact how products are marketed, and if the proposed changes enough to sway people from buying unhealthy foods and beverages.

We also look into the psychology of marketing, and how these brands became iconic, as well as how Coke and Pepsi’s branding might change to prevent other beverages from taking the spotlight.


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Colin McEnroe, Betsy Kaplan, and Chion Wolf contributed to this show.