When was the last time you enjoyed a sugary soft drink? If it's been a while, it may be because health movements have begun to turn consumers away from sodas.
But the sugar content in juices, iced teas, and energy drinks is also very high. It begs the question: why are some connoisseurs now trying to break only their soda habits, and what makes others remain dedicated to their favorite carbonated drink?
The nutrition facts label was first introduced about 20 years ago, and now the FDA wants a new one.
This hour, we look at how this new label will impact how products are marketed, and if the proposed changes enough to sway people from buying unhealthy foods and beverages.
We also look into the psychology of marketing, and how these brands became iconic, as well as how Coke and Pepsi’s branding might change to prevent other beverages from taking the spotlight.
- Marie Bragg - Associate Professor, NYU School of Medicine and Global Institute of Public Health
- Douglas Van Praet - Founder of Unconscious Branding and author of Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing
- Rob Metz - General Manager and Chief Bottle Washer for Avery's Beverages
Colin McEnroe, Betsy Kaplan, and Chion Wolf contributed to this show.