There have been some really great Super Bowl ads over the last 35 years. They changed the way we spoke and the way ads were created and consumed.
Apple's "1984" ad to introduce the first Mac computer that ran in 1984, tapped into Orwell's Cold War paranoia and featured a female hero. In 2015, Proctor & Gamble's "like a girl" ads showed differences in how boys and girls thought about the phrase, "like a girl."
The point is that advertisers have few chances to pitch to a captive audience of about 115 million people who really want to watch the ads their pitching. As media fragments into ever smaller audiences, advertisers think this year's five-million dollar price tag is worth the chance at a ground-breaking 30-second spot.
So, why in the year of #MeToo and #takeaknee did they play it so safe?
- Pat Dugan - Creative Director, Adams & Knight in Avon
- Chris Knopf - Retired CEO of Mintz & Hoke, currently a full-time novelist and publisher at The Permanent Press
- Steve Wolfberg - Principal/Chief Creative and Growth Officer at Cronin and Company in Glastonbury
Colin McEnroe and Chion Wolf contributed to this show.